One evening, my wife got really upset with me.
I had come home from work and, like most nights lately, went straight into my study. I didn’t say hello. I didn’t ask about her day. I didn’t even notice her mood. I was too busy “building my personal brand.”
That night, she broke down. “It’s fine if you want to work,” she said, “but at least acknowledge me.”
She was right.
I didn’t even know how to respond. I felt fear—what if she didn’t support me, and I was stuck in a mediocre job forever? I felt sadness for neglecting my family. I felt anger—“Why criticize me? I’m trying my best.”
But beneath all that was a hard truth: I was operating out of anxiety. Not love. Not purpose.
A voice inside kept whispering:If I don’t make this happen—if I don’t succeed in building a business—I’ll be a failure. Life will be meaningless.
But that isn’t reality.
Reality is: I have a stable job (after switching out of the collapsed architecture industry). I have a loving wife, a sweet 5-year-old son, parents I see every week, good friends, decent health, and a spiritual path.
So what was I so afraid of?
The Hidden Lack Behind Self-Help
I had unconsciously internalized a rigid list of what happiness should look like:
A six-figure income
Working 20 hours a week
Doing what I love to earn that income
European-style long vacation
Ample time with family
This was my personal benchmark for being worthy of love and happiness.
Where did it come from?
The list items came from years of self-help:
The 4-Hour Workweek promised escape from the 9–5 and endless adventure.
Internet marketers said I could make money doing what I love.
Productivity gurus said every minute must be optimized.
But what made these appealing ideas into rigid conditions for happiness—that was my ego.
It projected:Unless I live like this—achieving what these gurus preach—I’m falling behind. Unless I have all this, I can’t be happy.
My ego added:If I don't live up to this ideal, it proves I'm inadequate.
So I adopted the core belief:
I’m not enough yet. But if I improve myself enough, I will be.
From Lack to the Tunnel Vision of Gap
And I know I’m not alone in this. Maybe you’ve noticed something similar in your own journey.
Once that belief of lack takes root, your attention locks on the gap between where you are and where you think you should be.
Like a demon whispering:Close the gap now—or regret it forever.
This urgency pushes you to compulsively strive and constantly self-monitor. Well-being takes a backseat to achievement.
You begin to treat yourself like a market product—constantly optimizing for value: income, fitness, skills, freedom
Even watching TV for an hour brings guilt. Every activity must “close the gap.” If not, you’re falling behind.
You become the planner, the critic, the executor, and the judge. This can easily lead to burnout, which is the natural result of trying to fix yourself to death.
Without noticing, you treat your life like a never-ending renovation project.
From Gap to Trap: The Toxic Side of Self-Help
The internet makes this worse. When you feel dissatisfied, a guru always appears:
“I know you want this. You just don’t know how. Let me show you.”
The marketing plays on pain and desire. First, they amplify your dissatisfaction. Then, they paint a dream life. Finally, they say:
“If I did it, you can too.”
If you already believe your job is a prison, the guru agrees—and adds that humans aren’t meant for 9–5. Maybe it’s a valid idea. But if it comes from someone who profits by selling you an escape plan, it’s worth questioning.
He’ll post from Paris, sipping wine with his wife, promising freedom and ease.
Even if his product works, themessage under the messageis:
“Until you have what I have, you’re behind—missing out.”
You buy in—not just the product, but the belief:I must fix myself to be enough.
Now, even when you reach a goal, the inner lack morphs into something new:
Income? Now you want freedom.
Freedom? Now you want purpose.
Purpose? Now you want a global audience.
A global audience? Now you want ample family time.
The gap evolves. The striving never ends.
And the world cheers you on for it. They say, “Wow, look at him—he’s so motivated and successful.”
That’s the trap: it looks like you are motivated and reaching one impressive goal after another, but deep inside you are just apeasing the insatiable feeling of lack
My Wake-Up Call
Eventually, I saw the game for what it was: the ego striving to become “good enough” in a world of comparison to compensate for its inner lack.
It’s not evil. The ego just wants safety. In a world of curated success stories, comparison becomes fuel for anxiety.
Self-help gave me dopamine. Progress gave me more. But peace remained elusive.
I paused and looked around:
I had a loving family.
I was on a spiritual path.
I served others in my job.
Still, I felt like I needed more.
Why? Because I had absorbed the belief that without a six-figure income, dream lifestyle, and creative freedom, I wasn’t enough.
I had let strangers define what happiness meant for me.
But maybe those “successful” people lacked things I had: close family bonds, peace of mind, spiritual depth.
Happiness is not a checklist; it’s your relationship with life, and you are the ultimate author of how to define that relationship.
A Better Path: Strive From Love, Not Lack
The answer isn’t to give up on growth. It’s to shift your intention.
Self-help works best when it grows from love—not from trying to fix yourself.
Here’s what I practice now:
1.Detach From Results With Self-Compassion
You are not your outcomes. Encourage yourself like a loving parent would a child—push yourself to grow, but never tie love to success. Tell yourself, like a loving parent would, "Even if you fail, even if you're the last one, my love for you doesn’t change. I am your haven."
With this mindset, failure is no longer rejection. It’s feedback.
When you feel safe to fail, you free up the energy to actually try your best.
2.Strive With the Purpose to Purify, Not Prove
Instead of chasing goals to compensate for inner lack, realize that most difficulties in goal pursuit feel painful only because they trigger long-held, suppressed negativity inside.
Once you understand this, every upsetting event becomes an opportunity to release what no longer serves you. Stepping out of your comfort zone is no longer about becoming enough—it's about surfacing and letting go of the inner blockages that cloud your true worth.
When you let go enough, the sense of lack fades. One day, you realize: you are—and have always been—enough. Your wholeness is guaranteed by the Divine. There’s nothing to prove—to anyone, not even yourself.
3.Set Your Intention to Serve When Establishing Goals
Marketing often focuses on self-benefits: make money, travel the world, work two hours a day. And sure, that can be motivating. But also ask:How can I serve better if I achieve this goal?
For me, my wife loves traveling, and I want to meet spiritual masters—not just for me, but to bring their wisdom to others. Success means I can support both of these passions.
If you not only seek to surrender your blockages but also to serve others, your intention rises even higher.
Service counters the illusion of separateness often reinforced by self-help, which portrays a picture of a motivated individual making it in the world. But when you aim to serve, you affirm connection. Love flows outward, and that flow itself proves you are already whole.
A New Paradigm: Whole, Then Improve
Here’s how to shift your operating system:
Step 1 – See the Old Pattern
Notice your compulsive urge to improve. What’s driving it? Is it rooted in lack? Take time to reflect deeply and write your insights in a journal.
Step 2 – Learn From Wholeness-Based Wisdom
Read spiritual texts like those of Zen masters, A Course in Miracles,or the Bhagavad Gita. Let them remind you that your being is already sacred and whole.
Step 3 – Reframe the Meaning of Striving
Ask how your journey can serve others and help you release long-held negativity—not just satisfy your ego. Give your striving a higher purpose.
If you want to go deeper into the idea of stored negativity and letting go, read Letting Go: The Pathway of Surrender by David R. Hawkins or any book by Michael A. Singer.
Step 4 – Practice Mindful Awareness
The sense of lack often has deep roots in the psyche. To transform it, you need a foundation of mindfulness. Practice daily awareness so you can notice how lack secretly drives your thoughts and behaviors. All transformation begins with awareness.
Step 5 – Adjust Your Ship With Your Inner Compass
Real change comes from life practice. When you notice yourself striving from lack again, don’t blame yourself—just say "Good." Another opportunity to adjust. It’s like steering a ship: you notice the direction is off, and you adjust based on your inner compass.
This is like going to the gym—setbacks, missteps, and limits are part of the process. When you treat them this way, they become steps toward true inner strength.
Final Words
Self-help isn’t the problem. Misguided intention is.
You are not a broken product. You are a whole being, unfolding.
Use goals to express your love—not to prove your value.
That’s how self-help becomes impossible to lose: when it’s no longer about earning your worth but expressing it.
You are already enough.
Now go build something beautiful—not to prove it, but because it’s fun, sacred, and meaningful.
This is a wonderful read. Thanks for sharing a heartfelt reflection on the struggle of building something new. I have had similar experiences with family so it is a good reminder to take a breath, sit into gratitude, and not let social media distort my perceptions!
Thank you for sharing
https://substack.com/@martinzuzak/note/c-130064996?r=3en26e